TOSHIBA 139 cm (55 inches) 4K Ultra HD Smart QLED Google TV 55M550MP (Black)

Sturdy Build, Good Sound with Dolby Vision + Atmos and HDR Capabilities
Background : I was in search for a good but not pricey TV because of the following1. My Samsung 49″ K6300 Curved TV had gone kaput in 4-5 years (DOP – Somewhere in 2017 – early 2018)2. I was dragging my old TV with ever growing shadows accompanied with visibility issues.3. K6300 was an eye pleasure when in good condition with amazing blacks and motion smoothness – beautiful out of the box colors.Since a Tier 1 brand like Samsung had betrayed the trust after paying a premium , I was in the lookout of a mid range TV with up-to-date features – my check list included the following1. Solid warranty clause with no Money extorsion policies like LG OLED post 1 year end.2. Good sound system – Preferably with a sub-woofer.3. Full content support for Netflix & Prime Videos – Dolby Vision/Atmos/HDR10+4. Solid Blacks – K6300 got me a taste of it5. IPS panel – if available6. 10 bit panel preferably with wide color gamut of 1 billion + colors7. HDMI 2.1, eARC8. Solid color optimization chip/engine9. Intended for Casual Gaming.Source (for Recommendation) – VMONE.in ( Vineet Malhotra -Can’t thank him enough with words)Purchase HistoryOrder Placed – 14.7.23Inv. Dt 15.7.23Delivered – 17.7.23 by 11 AMSupplier – Dawntech ( Kolkata warehouse I suppose)Installation Dt – 17.7.23 by 4:30 PM ( After 1-2 hours of delivery , had to place a call log in Toshiba CC no mentioned on Box)Product Experience :Vida OS – Is seemingly lighter than Taizen (ref. Samsung K6300)Using TV with Airtel Xstream – 200 Mbps Unltd. connection4K HDMI Cable – Not SuppliedPic Quality – Colors out of the box need calibration/setting as per your own taste. HDMI 1 port will support Dolby Atmos & HDR , while switching to HDMI 1 from other ports – 10 bit display msg shows which is a good sign ( Review tell it otherwise – 8 bit FRC )DTH Performance – Full HD channels work like a charm with upscaling , SD channel are OK as expected. Really liked DTH HD channels like Set max, Times Now News Star Sports etc.Content Performance – Youtube- Properly coded 4k videos work flawlessly with great sound and clarity and zero lag.Netflix & Prime Vid – After personal color setting these look amazing , with magnificent blacks. Watched Indian and Hollywood series and movies. There is some amount of glare as well – used warm yellow lamp shade light for viewing in moderately lit room.Sound : Played classic 90s melodies and found the base (from Sub woofer) quite pleasing and not over powering ( Boost Effect @ 2)Over all satisfied with Panel and sound . Will further do tweaks with picture settings.Please consider this as my initial impressions.Will update as my usage will increase over weeks.Update 9.8.2023I had to finally re-calibrate the pic setting manually.Out of the box – backlight was set to max, increased sharpness etc.Just Googled the common pic setting for major brands – including Toshiba and got it corrected.Watched Netflix Doc Veerappan (Tested in White/Yellow light and dark conditions) and found the visual quite appealing- after pic settings my mode resembles Cinema mode. The TV does not have Pic/Color presets rather has HDR presets as Day Std Night Sports.Sound – I keep my windows – just behind my sofa open so amidst vehicle sound also the dialogues were clear. Thanks to surround sound and in-built woofer.Fire Stick – Happy to see email from Toshiba in my inbox for free coupon. Sad that I had purchased it along with the TV at a special price. Planning to sell it on OLX and get the free one from the Company.DTH – HD Channels Very clear with Dolby Digital Logo enabled.DD National (Classic SD)- Close up scenes also very fine, distant scenes also not badGaming – Yet to connect PS4.Sports- Watched badminton videos in 4K 50 hz – smashes @ 420 Kmph never left a trail on screen. Wimbledon 2023 Finals on 1080 – Good as the recordings were subdued fearing piracy by Disney HotstarHave run all sample 4K Dolby Vision & HDR content that youtubers swear by- got solid performance from TVSlow Vidaa OS rant from everyone is a sham. Experience it to believe it . It is faster than my Airtel Xtreme Android Box – the one that receives regular updates!Rest you can easily check display running hours from diving deep into settings.I think I am tending to increase ratings from 4 to 5 stars. Just for the REGZA Pic & Sound from Toshiba.Good and durable Japanese brands Like Sanyo, Toshiba, Panasonic ( that bring in proprietary tech) should be endorsed (even thought they may be manufactured locally under strategic partnerships) by the Indians else everything is gonna be PRC/Korea Inspired.

Excellent Model – Worth for the cost – Just go for it
Performance is excellent. Delivery was done as per the schedule. Box was new and was opened up in front of us. TV was well packed and was properly unboxed and installed. This model has got all the features and screen contrast is wonderful. Color and contrast is rich and pleasing to the eyes. 4K Ultra HD is worth paying extra. We had bought an earlier Toshiba HD model where the response was slow, however this model is efficient and prompt. All features are available. Connectivity to bluetooth is good. We connected sound bar, laptop, etc devices and they all worked well.Overall, its a definite worth buy for the cost among all the branded televisions.