Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
₹277.30
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(as of Nov 12, 2024 07:59:24 UTC – Details)
LEGO is one of the world’s best-loved and most familiar brands, adored by generations of children. What is less well known, though, is how close this iconic company came to total collapse in 2003.
Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth. It’s also the story of an extraordinary recovery. As disaster stared them in the face, the management of LEGO embarked on an audacious and innovative plan to turn their fortunes around, and then painstakingly implemented it. Today, the company is riding high once again, and enjoying results that are the envy of their competitors.
Granted unprecedented access to every part of the LEGO Group, David Robertson not only charts each twist in the company’s story but explains precisely what went wrong and how it was fixed. His clear-sighted analysis will prove invaluable to all those who want to understand how companies can not only ride the storm of change, but benefit from it.
ASIN : B00CLWLSRY
Publisher : Cornerstone Digital (27 June 2013)
Language : English
File size : 9109 KB
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Enabled
Word Wise : Enabled
Print length : 330 pages
8 reviews for Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
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Nikhil Varma –
Lego Story: A rollercoaster of a ride!
The Lego story is nothing short of a page turner. The company has faced tormenting times and come through with flying colors. The book is brilliantly written and insightful
Mahesh Rangarajan –
Five Stars
A good read for people who want to get into the inner workings of this amazing company.
Bahadur G. Asher –
Five Stars
Great Read, must read for Mid and senior managers.
Colleen Bonney –
Excellent book!
Eduardo Castro González –
Muy buen trabajo del autor que no sólo cita vivencias de las personas involucradas en la empresa, sino que proporciona un excelente hilo conductor con enfoque en temas particulares.
Patrick –
The LEGO story told by this book is remarkable and sparks creative thinking about how to design your own company.
handsmk –
Well written story of a company we all love.Good business insights into the discipline required for a turnaround strategy.
Amazon Customer –
I’m a fan of the toy and my son loves playing with them too. Naturally, I was interested in the success story of this company that has weathered the changing tastes of consumers and threat of video games and technology to emerge stronger than ever as a brand. As an avid reader of management books, this book was surprisingly disappointing and dry. The book seemed to focus too much on narrating a chronological order of product lines and management executives that succeeded and failed. It became a very dry and narrow perspective that focused too much internally. I felt it would have been better balanced with more refreshing perspectives, a broader view of the global Lego phenomenon, better photos and engagement – just like the brick itself.